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| How the Context of Industrial Internet Platform Drives Business Ecosystem Innovation: A Longitudinal Case Study of Huitongda |
| Huang Xue1,Shen Hao1,Wang Donghan2 |
| (1.School of Economics and Finance, Xi'an Jiaotong University, Xi'an 710061,China;2.School of Economics and Management,China Communication University, Beijing 100024,China) |
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Abstract With the development of information technology, China has moved from the consumer Internet stage to the industrial Internet stage. The industrial Internet platform is a cloud platform based on the Internet of Things, supported by interconnection capabilities based on digital technology, and targeted at enterprise users. Extensive connectivity enables the industrial Internet platform to greatly promote the development of the business ecosystem. In the digital business environment, the competition among enterprises has gradually turned to the competition among business ecosystems, and the innovation of business ecosystem is the guarantee for enterprises to obtain sustainable competitive advantages. Therefore, it is a key theoretical problem to study how the industrial internet platform drives the innovation of the business ecosystem. In the era of the digital economy, context has become a new paradigm that drives service innovation and business ecosystem innovation of the industrial Internet platform. Context-driven innovation is the process of breaking through the existing model and developing new technologies, products, services and ecological networks based on the diversified demands of the context. As the key empowerment dimension of the industrial Internet platform, digital empowerment is the key mechanism of context-driven business ecosystem innovation. However, the existing studies have not paid enough attention to the relationship among context-driven innovation, digital empowerment and business ecosystem innovation, and have failed to reveal the complex dynamic mechanism of context-driven business ecosystem innovation.#br#In view of this, this paper studies how the industrial internet platform can drive business ecosystem innovation through digital empowerment in different contexts. According to the principles of typicality and inspiration, Huitongda is selected for the study. In order to enhance the reliability and validity of the data and conclusions, this study collects data through various methods to form a triangular verification, including in-depth interviews, participatory observation, and second-hand information. By performing the three-level encoding on the data, 28 first-order concepts, 12 second-order themes and 4 aggregate constructs are obtained. On the basis of data coding, this paper analyzes the evolution process of Huitongda's business ecosystem, and constructs a mechanism model of context-driven business ecosystem innovation.#br#The results show that (1) the evolution process includes three stages: transaction context-network construction, service context-network extension, and open context-network enhancement. (2) The logical basis of context-driven business ecosystem innovation is "context insight-context creation-context empowerment-network innovation". Context insight determines what kind of application context the platform should create, and each context acts on stakeholders through digital empowerment to realize the expansion of the business ecological network and value co-creation. (3) The dynamic mechanism of context-driven business ecosystem innovation is the value co-creation subject (the ecological network node) and object (business value and social value) innovation driven by the digital empowerment of the context under the "triple embedding". Contextual insights are based on the excavation of pain points, the arrangement of resources and the traction of missions. On the one hand, context creation depends on the structural support of digital technology. On the other hand, it depends on the institutional support of social relations. Requirements, technology and relationships collectively trigger context innovation, and the digital empowerment of each context triggers business ecosystem innovation.#br#In summary, this paper creatively proposes the mechanism model of context-driven business ecosystem innovation, which contributes to the relevant research of context-driven innovation theory, business ecosystem innovation theory and digital empowerment theory; moreover, it constructs a digital empowerment system covering seven aspects of three dimensions, which enriches the research results on the methods of digital empowerment. The research conclusions of this study provide useful reference for the context innovation and the business ecosystem construction of platform enterprises and start-up enterprises. First, enterprises should strengthen their ability to identify demand because the essence of context innovation is to accurately meet the needs of users. Second, it is essential to make good use of social relations, because trust can improve the efficiency of the business ecosystem. Finally, enterprises should cultivate a sense of symbiosis and altruism, and create social value together with stakeholders.#br#
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Received: 08 October 2022
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