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| How Enterprises Realize Digital Innovation in the Digital Platform Ecosystem |
| Ruan Tianshun1,Qu Rong2,Gu Ying1 |
| (1.School of Economics and Management, Northwest University, Xi'an 710069, China;2.College of Civil Engineering, Xi'an Shiyou University, Xi'an 710065, China) |
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Abstract Digital technologies with significant characteristics such as programmability and data homogenization are rapidly infiltrating other industries with a disruptive impact. The digital economy is taking over the traditional industrial economy as the new driving force of current social development. With the all-round, multi-dimensional, and whole chain transformation of digital technology for digital platform enterprises, the reconstruction and transformation of traditional business models, and the realization of digital and intelligent development of enterprises, it has become a consensus to help digital platform enterprises shape new competitive advantages, promote new driving forces for enterprise development and high-quality industrial development through digital innovation. Compared with other innovation scenarios, the digital platform ecosystem becomes more complex in the digital innovation problems of enterprises due to the diversification of innovation subjects, the diversification of innovation elements and the network of value relationships.#br#Although the existing literature has laid part of the theoretical foundation for exploring the driving factors of enterprise digital innovation from the perspective of the digital platform ecosystem, there are still some deficiencies. First, the existing research mainly explores the impact of digital development on the consequences of enterprise innovation, while there is a relative lack of research on the precursors of digital innovation in digital platform enterprises. Second, the existing research focuses on the theoretical exploration and case analysis of digital innovation, and rarely explores the causal complexity of enterprise digital innovation from the perspective of digital platform ecosystem. Third, there are certain differences in the realization path of different digital innovation results of digital platform enterprises, but few studies have compared and discussed them. Therefore, this study adopts the fuzzy set qualitative comparative analysis method to explore the driving factors of the digital platform ecosystem and multiple digital innovation variables of enterprise digital innovation synergy mechanism.#br#A total of 324 survey questionnaires are distributed through various channels, with 256 retrieved and 207 proven valid. Within the research framework of "ecosystem—digital ability", this study takes the 207 digital platform enterprises as a research sample. In order to prevent the problem of common method bias in homologous data, the Harman single factor test is conducted. In addition, correlation analysis and reliability and validity tests are conducted on the conditional and outcome variables. The test shows that the reliability and validity of the questionnaire data are high.#br#The main conclusions are drawn from the following aspects. Enterprise digital innovation is the result of the synergistic action of multiple conditional variables, and a single conditional variable is not a necessary condition of the outcome variable. The leading configurations of enterprise high-level digital service innovation include digital support-ecological assistance and ecological orientation-digital assistance. The leading configurations of enterprise high-level digital business model innovation include full-dimensional synergy and ecological link-digital guarantee. According to the differentiation analysis of the application characteristics of digital capabilities in enterprise digital innovation, digital capability mainly plays the role of scene construction and service integration in the mode of digital service innovation. In the mode of digital business model innovation, it mainly plays the roles of collaborative creation and value remodeling.#br#The implications are presented as follows. When implementing digital service innovation strategies, enterprises should focus on building digital infrastructure and enhancing digital technology capabilities. When digital platform enterprises engage in digital innovation, they need to increase ecosystem openness, accelerate the flow and configuration of production factors such as labor and data. The enterprises should strengthen their connection to external ecosystems, promote digital development trends, clarify their strategic positioning and development vision from the perspectives of industry transformation, technology research and development, and market development, and actively establish an efficient and connected value chain with external ecological entities to absorb more heterogeneous resources for digital innovation. Meanwhile, the government is expected to provide guidance for digital platform enterprises, promote the leading role of industry associations and industry alliances, improve the digital service network and value circulation system, and build an ecosystem with a benign interactive industrial chain.#br#
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Received: 05 May 2023
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