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| Construction of Integrated Analysis Framework and Future Prospect for Big Data Analytics Capability from the Organizational Perspective |
| Huang Bo1,Song Jianmin1,Li Yuyu2,Xie Yi3 |
| (1. School of Economics and Business Administration, Chongqing University, Chongqing 400044, China; 2.School of Economics and Management, Chongqing Normal University, Chongqing 400047, China;3. School of Economics and Management, Wuhan University, Wuhan 430072, China) |
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Abstract As enterprises are surrounded by a large amount of transaction data, click data, voice data and video data, a great number of enterprises are devoted to leveraging the economic effect of big data. In this process, big data analytics capability (BDAC), defined as the ability to leverage data management, technology base and talent to develop business insights, has the unique value. Although previous studies have agreed that BDAC is the “potential direction for future management theory and practice”, they are still at a rudimentary state. On the one hand, the existing research rarely has discussed antecedent factors of BDAC, which greatly hinders enterprises from effectively cultivating BDAC. On the other hand, many studies have emphasized the positive effect of BDAC on the development of enterprises (e.g.competitive advantage, performance improvement and innovation), but the relevant empirical research results cannot be effectively converged. Instead, many enterprises are in a survival trap due to large investment on BDAC. To fill these research gaps, this study attempts to answer three questions on BDAC by adopting a literature review method. (1) What is the conception of BDAC and how to measure it? (2) What are antecedent factors for BDAC? (3) What are the resulting effects of BDAC? Finally, this study develops an integrated analysis framework of BDAC in organizational research in the hope of providing a theoretical guidance for future BDAC research.#br#This study obtains literature data from Web of Science database and CNKI database. Specifically, by limiting the timeframe for August 2021, 1 291 English articles and 8 Chinese articles are retrieved. Through intensive literature reading, 95 English articles and 6 Chinese articles are obtained for analysis.#br#The existing research focuses on discussing BDAC based on resource-based theory and dynamic capability view. Meanwhile, they attempt to adopt a survey method and secondary objective indicators to measure BDAC. However, a growing number of studies are calling for the study of BDAC from the perspective of sociomaterialism. Secondly, previous studies have explored antecedent factors of BDAC from the environmental and organizational levels. On the one hand, research at the environmental level focuses on the impact of digital technology application, technological innovation, consumer demand, institutional environment and value network on BDAC. On the other hand, studies at the organizational level have highlighted factors such as organizational culture, executive support and IT infrastructure. Thirdly, the result effects of BDAC are mainly reflected in two aspects: behavior response and performance outcome. Although most of previous studies have identified the positive effect of BDAC on performance, some studies demonstrate that the organizational changes triggered by BDAC may disrupt existing processes and structures, resulting in an “IT production dilemma”.#br#Different from those empirical studies on BDAC, this study summarizes three theoretical bases of BDAC in organizational research, and deeply discusses the unique characteristics and inherent attributes of BDAC from different theoretical perspectives, which is helpful for a comprehensive understanding of BDAC, and provides literature evidence for the development of key dimensions of BDAC and quantitative measurement tools. Second, this study systematically combs antecedent factors, formation mechanism and action mechanism of BDAC, and integrates the research results of BDAC in the field of business management. Third, the integrated analysis framework of BDAC put forward in this study provides a promising direction for future research and promoting the digital construction and digital transformation of enterprises. Future research could try to open the black box of BDAC's differential action mechanism with SOM, and enrich BDAC's concept connotation and measurement tools from three perspectives of resources, capabilities and social integration. It is also advised to strengthen the formation mechanism of BDAC from the organizational level and focus on the boundary conditions of BDAC.#br#
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Received: 10 May 2022
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