|
|
|
| The Impact of Knowledge Base on Innovation Willingness of High-tech Enterprises：ModerationEffects of Knowledge Field Activity and Mediating Effect of Market Perception |
| Zhang Zixuan,Chen Huaichao |
| (College of Economics and Management, Taiyuan University of Technology, Taiyuan 030024，China) |
|
|
|
|
Abstract The rapid development of information technology and the dynamic change of economic environment have brought unprecedented pressures to the research and development of high-tech enterprises, and thus stimulated the innovation willingness of enterprises. In the era of knowledge economy, the enterprise's competitive power increasingly depends on its own knowledge resources. Enterprises need to constantly broaden and deepen their knowledge base to keep enthusiasm for cutting-edge technologies and ideas, and then cope with the constantly changing external environment and improve their market competitiveness with their own knowledge base resources. The existing research ignores the innovation intention as the subjective will of the enterprise, and the intention is also affected by the internal knowledge base of the enterprise. However, the knowledge base of enterprise is not enough to fully stimulate its own innovation willingness, and external knowledge elements need to be introduced through cooperation with other subjects to jointly affect the enterprise's innovation willingness. This paper argues that knowledge field is a field formed by the flow and dispersion of knowledge elements between enterprises and relevant participants. In the context of high activity of knowledge field, it can promote the diffusion and aggregation of enterprise and external knowledge, enrich the internal knowledge resources of enterprises, and stimulate the innovation intention of enterprises. Furthermore, considering that the complex and changeable market environment faced by high-tech enterprises may affect the effect of enterprises' own resources on their innovation willingness, the study introduces market perception into the research framework. On this basis, this paper constructs the theoretical framework of knowledge base, knowledge field activity, market perception ability and innovation willingness, and analyzes the influence mechanism of knowledge base on high-tech enterprises' innovation willingness to explore the role of knowledge field activity and market perception in this mechanism.#br#This study chooses the high-tech enterprises as samples, mainly including information services, e-commerce services, testing services, professional and technical services of high technology, research and design services, science and technology achievements transformation services, intellectual property and related legal services, environmental testing, management services, and other high technology service enterprises. The respondents in this questionnaire survey are mainly middle and senior management personnel involved in R&D, marketing, procurement and logistics management in high-tech enterprises. This questionnaires are mainly distributed online with 363 questionnaires collected. After removing the questionnaires that are obviously not in line with the requirements, 311 valid questionnaires are obtained, with an effective rate of 85.675%. The research samples mainly focus on high-tech enterprises in Beijing, Tianjin, Shaanxi, Shanxi and Henan provinces. Then, the reliability and validity tests and correlation analysis are carried out, and the relationship between these variables is analyzed by the multiple regression method and Bootstrap method.#br#This study provides some interesting empirical results. Firstly, both the depth and width of knowledge base can promote the innovation intention of high-tech enterprises. The results show that both diversified knowledge base and specialized knowledge base can help high-tech enterprises identify and discover new opportunities, stimulate interest and enthusiasm for new technologies and new ideas in the industry field, and promote the improvement of innovation willingness of high-tech enterprises. Secondly, knowledge field activity plays a moderating role in the influence of knowledge base depth and knowledge base depth on high-tech enterprises' innovation intention, revealing the role of knowledge base depth and knowledge base width on the level of knowledge field, and reflecting the inseparable correlation and interaction between internal knowledge base and external knowledge field. Finally, market perception plays a partial mediating role in the influence of knowledge base width and knowledge base depth on high-tech firms' innovation intention. The results show that the internal knowledge base can deepen the understanding of market changes, grasp relevant information and improve the market perception ability, which in turn further improves the innovation intention of high-tech enterprises.#br#In the actual management process, this study has a certain reference significance to enhance the innovation willingness of high-tech enterprises. Firstly, it is essential to actively expand the depth and width of their knowledge base, and stimulate the enterprise's willingness of innovation. Secondly, a good knowledge field environment is a must to provide a good external environment for enterprise knowledge interaction. Thirdly, in the practice of knowledge management, enterprises should pay attention to improve their own market perception ability.#br#
|
|
Received: 25 May 2021
|
|
|
|
|
|
| [1] 曹勇,蒋振宇,孙合林,等. 知识溢出效应、创新意愿与创新能力:来自战略性新兴产业企业的实证研究[J]. 科学学研究,2016,34(1):89-98.[2] 苏屹,林周周,陈凤妍,等. 企业家地方政治关联对企业创新意愿影响的实证研究[J]. 管理工程学报,2019,33(1):134-143.[3] NONAKA I,TAKEUCHI H. The knowledge-creating company:how Japanese companies create the dynamics of innovation[J]. Long Range Planning,1996,29(4):592.[4] 魏国宏,闫强. 知识场活性对企业开放式创新绩效影响研究[J]. 经济问题,2019,41(10):64-70.[5] KO W W,LIU G. How information technology assimilation promotes exploratory and exploitative innovation in the small-and medium-sized firm context:the role of contextual ambidexterity and knowledge base[J]. Journal of Product Innovation Management,2019,36(4):442-466.[6] ZHOU K Z,LI C B. How knowledge affects radical innovation:knowledge base,market knowledge acquisition,and internal knowledge sharing[J]. Strategic Management Journal,2012,33(9):1090-1102.[7] 王泓略,曾德明,陈培帧. 企业知识重组对技术创新绩效的影响：知识基础关系特征的调节作用[J]. 南开管理评论,2020,23(1):53-61.[8] QUINTANA-GARCíA C,BENAVIDES-VELASCO C A. Innovative competence,exploration and exploitation:the influence of technological diversification[J]. Research Policy,2008,37(3):492-507.[9] JIN XIN,WANG JIE,CHEN SONG,et al. A study of the relationship between the knowledge base and the innovation performance under the organizational slack regulating[J]. Management Decision,2015,53(10):2202-2225.[10] 芮正云,罗瑾琏,甘静娴. 新创企业创新困境突破:外部搜寻双元性及其与企业知识基础的匹配[J]. 南开管理评论,2017,20(5):155-164.[11] XU SHICHUN. Balancing the two knowledge dimensions in innovation efforts:an empirical examination among pharmaceutical firms[J]. Journal of Product Innovation Management,2015,32(4):610-621.[12] 甘静娴,戚湧. 双元创新、知识场活性与知识产权能力的路径分析[J]. 科学学研究,2018,36(11):2078-2091.[13] 于飞,袁胜军,胡泽民. 知识基础、知识距离对企业绿色创新影响研究[J]. 科研管理,2021,42(1):100-112.[14] 金珺,陈赞,李诗婧. 数字化开放式创新对企业创新绩效的影响研究:以知识场活性为中介[J]. 研究与发展管理,2020,32(6):39-49.[15] HE ZILIN,WONG P K. Exploration vs. exploitation:an empirical test of the ambidexterity hypothesis[J]. Organization Science,2004,15(4):481-494.[16] KALE P,SINGH H. Building firm capabilities through learning:the role of the alliance learning process in alliance capability and firm-level alliance success[J]. Strategic Management Journal,2007,28(10):981-1000.[17] TEECE D J. Dynamic capabilities:routines versus entrepreneurial action[J]. Journal of Management Studies,2012,49(8):1395-1401.[18] MU JIFENG. Marketing capability,organizational adaptation and new product development performance[J]. Industrial Marketing Management,2015,49:151-166.[19] BAYIGHOMOG LIKOUM S W,SHAMOUT M D,HARAZNEH I,et al. Market-sensing capability,innovativeness,brand management systems,market dynamism,competitive intensity,and performance:an integrative review[J]. Journal of the Knowledge Economy,2020,11(2):593-613.[20] DE LUCA L M,ATUAHENE-GIMA K. Market knowledge dimensions and cross-functional collaboration:examining the different routes to product innovation performance[J]. Journal of Marketing,2007,71(1):95-112.[21] REINARTZ W J,KUMAR V. On the profitability of long-life customers in a noncontractual setting:an empirical investigation and implications for marketing[J]. Journal of Marketing,2000,64(4):17-35.[22] SENOO D,MAGNIER-WATANABE R,SALMADOR M P. Workplace reformation,active ba and knowledge creation[J]. European Journal of Innovation Management,2007,10(3):296-315.[23] TEECE D J. Explicating dynamic capabilities:the nature and microfoundations of (sustainable) enterprise performance[J]. Strategic Management Journal,2007,28(13):1319-1350.[24] ALSHANTY A M,EMEAGWALI O L. Market-sensing capability,knowledge creation and innovation:the moderating role of entrepreneurial-orientation[J]. Journal of Innovation & Knowledge,2019,4(3):171-178.[25] HURLEY R F,HULT G T M. Innovation,market orientation,and organizational learning:an integration and empirical examination[J]. Journal of Marketing,1998,62(3):42-54.[26] JAWORSKI B J,KOHLI A K. Market orientation:antecedents and consequences[J]. Journal of Marketing,1993,57(3):53-70.[27] 彭珍珍,顾颖,张洁. 动态环境下联盟竞合、治理机制与创新绩效的关系研究[J]. 管理世界,2020,36(3):205-220,235.[28] DO B R,YEH P W,MADSEN J. Exploring the relationship among human resource flexibility,organizational innovation and adaptability culture[J]. Chinese Management Studies,2016,10(4):657-674.[29] 彭小宝,张佳,刘国芳,等. 制度压力与中小企业双元性创新意愿:领导力风格的调节作用[J]. 科技进步与对策,2018,35(16):83-90. |
|
|
|
