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| On the Institutional Design of Patent Protection in Internet Plus Business Model |
| Yao Shunyu |
| （School of Law, Wuhan University, Wuhan 430072, China） |
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Abstract In the context of the rapid development of the internet plus economy and the deep integration of online and offline economies, the traditional business model has been integrated and remodeled in the process of extending to the Internet field, taking demand as the orientation and combining with specific network technologies. And with the rise of the internet plus economy, it has been widely accepted. The Internet plus business model is characterized by breaking the industrial barriers and the boundaries between production and consumption. It is highly dynamic and flexible. With the Internet as the medium, it organically integrates business elements and has been evolved into an enterprise model. The key factors of competition among enterprises provide continuous power for the continuous operation of enterprises, enabling them to gain greater competitive advantages in the era of digital economy. The internet plus business model has extremely high value, and it is necessary to provide legal protection for it. On December 31, 2019, the State Intellectual Property Office revised the "Patent Examination Guidelines" to apply for patent applications such as business rules and methods involving artificial intelligence, Internet plus, big data, and new fields of business such as blockchain. The special review rules make relevant provisions. The protection of the Internet plus business model is not only theoretical, but also feasible in reality.#br#On this basis, this paper discusses the legal protection model of the Internet plus business model, and responds to the dispute over whether the business model is patentable by summarizing existing research and sorting out domestic and foreign legislation. From the perspective of both overall static and dynamic observation, and on the basis of the design concept centered on conflict of interest, measurement and selection, this paper fully expounds and reinterprets the existing system to improve the existing system framework, and proposes a supplementary system. It is suggested to design the Internet plus business model from three three aspects: in the overall institutional structure, the combination of legal provisions and policy tools should be emphasized;at the macro level, it is essential to coordinate the relationship between the overall market and the local market; while at the micro level, it is vital to balance the stability and development of the business model concept itself.#br#The conclusion of the article is that China’s Internet plus business model should be systematically designed according to the following ideas. First, the design of the patent protection system of China's Internet plus business model should adhere to the combination of static and dynamic observation perspective, while the conflict of interests, measurement and selection are taken as the core design concept. The overall institutional framework is dominated by patent laws, supplemented by policy documents. Secondly, the core protection system is the design of the patent examination standard for the Internet plus business model, and the patent creativity examination standard of "wide entry and strict exit" has been established. Thirdly, an auxiliary protection system is proposed: the special protection system in which short-term patent system and other special measures can be introduced here. Finally, the training mechanism for establishing the Internet plus business model patent talent system is constructed, as well as other mechanisms such as exploring the international cooperation mechanism for patent protection of the Internet plus business model.#br#In summary, this study makes the following innovation. First, it proposes the combination of policy tools and legal provisions, the coordination between the overall market and the local market, and the balance between the stability and development of the business model concept itself. The logical basis of the institutional design of the business model is analyzed. Second, it re-interpretes the relevant content of the Internet plus business model in the 2019 "Patent Examination Guidelines" after special revisions for artificial intelligence, internet plus, big data and blockchain. Third, the patent examination standards of the Internet plus business model, especially the creativity standards, have been designed with deep analysis.#br#
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Received: 29 March 2021
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