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| The Impact of Digital Transformation on Business Model Innovation |
| Zhang Zhengang1,2,Zhang Junqiu1,Ye Baosheng1, Chen Yihua1 |
| (1.School of Business Administration, South China University of Technology,Guangzhou 510641,China；2.Guangzhou Research Center for Digital Innovation,Guangzhou 510641,China) |
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Abstract Digital economy is a new economic form with the in-depth development of information technology revolution. For a long time to come, data will become the next fron-tier of innovation, competition and productivity breakthrou-ghs as a means of production. Digital economy is becoming the main line of global economic development, profoundly changing the business management concept and manage-ment behavior of enterprises. Especially in the context of digital economy, digital technologies such as big data, cloud computing, blockchain, artificial intelligence and virtual reality are profoundly changing enterprise business logic and leading enterprise innovation and value creation. In the era of digital economy, it has become the focus of how to use digital technology to promote enterprise business model innovation in academic and business circles. However, the existing studies are inadequate with discussion on the in-ternal mechanism and boundary conditions of the impact of enterprise digital transformation on business model innovation. This study aims to explore the new logic and new path of enterprise digital transformation on business model innovation in the era of digital economy, so as to provide new ideas for enterprise innovation.This study conducts the questionnaire to investigate the enterprise managers and employees in South China, and discusses the impact of digital transformation on business model innovation. Based on organizational change theory And a knowledge-based view, this paper discusses the mechanism of digital transformation affecting business model innovation through the intermediary role of knowledge management, and analyzes the regulatory role of entrepreneur orientation. On the basis of literature research, through correlation analysis and structural equation modeling analysis, the following assumptions are verified: (1) digital transformation has a significant positive impact on business model innovation;(2) digital transformation has a significant positive impact onknowledge management;(3) knowledge management has a significant positive impact on business model innovation;(4) knowledge management plays an intermediary role in the process of digital transformation affecting business model innovation;(5) entrepreneur orientation positively regulates the effect of digital transformation on business model innovation;(6) entrepreneur orientation positively regulates the positive impact of digital transformation on knowledge management;(7) entrepreneurial orientation regulates the positive impact of knowledge management on business model innovation.#br#Based on the exploration of the driving and action mechanism of business model innovation in the era of digital economy, this study discusses the action mechanism of digital transformation affecting business model innovation through the intermediary role of knowledge management, and analyzes the regulatory role of entrepreneur orientation. Based on the knowledge-based view, it reveals the theoretical black box between digital transformation and business model innovation. Most of the existing studies have discussed the impact of enterprises' digital transformation on innovation, and there is still a lack of discussion on business model innovation. Based on the perspective of knowledge management, this study puts forward a new framework of the mechanism of digital transformation on business model innovation, in order to provide a new process perspective for future research.Second, it enriches the relevant research on business model innovation under the digital background. Most of the existing theoretical exploration focuses on its results, such as the development path and implementation mode of business model, or the exploration of the precursor factors of business model innovation through case study and logical reasoning. It is lack of a large number of real data support and not universal or applicable in practice. Through empirical analysis, this study tries to provide new theoretical support to the blank field.Thirdly, the entrepreneur orientation is introduced as a situational variable to explore its possible influence path in the above model. There has been some research on the impact of entrepreneurial orientation on the other three variables, but there is no final conclusion on how entrepreneurial orientation can play a regulatory role. Through empirical methods, this study explores the regulatory role of digital transformation, knowledge management and business model innovation in the context of entrepreneur orientation, providing reference for subsequent in-depth research.#br#
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Received: 26 February 2021
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