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| Research on the Path of Manufacturing Multinational Enterprises Product High-End from the Perspective of Open Innovation：based on the Exploratory Case Study of Anhui Zhong Ding |
| Xiao Peng,Sun Xiaoxia |
| (School of Business, Anhui University, Hefei 230601, China) |
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Abstract How to embed the products of manufacturing multinational enterprises into the global value chain and move toward high-end has always been the focus of the academic and management circles.Based on the perspective of open innovation knowledge management and technology transfer, this paper divides the technological innovation process of Anhui Zhong Ding company in the past 40 years into three stages, analyzes the connotation of introverted open innovation and two-way open innovation from eight dimensions, and construct the general path model of "low-end product-introverted open innovation-technology learning, absorption and integration-two-way open innovation-technology integration and collaborative innovation-high-end product".It is found that Anhui Zhong Ding company has experienced an introverted and open innovation stage with organization flow, resource flow, knowledge flow and technology flow as the main components, and learned, absorbed and integrated external technological innovation resources to initially promote the improvement of product quality, and then through the two-way open innovation of cooperation with universities and research institutes, joint research with overseas R&D centers and information sharing with industry associations, and finally realize the basic path of high-end product development.The conclusion of this study can provide some reference for China's manufacturing multinational enterprises to realize high-end product upgrading through open innovation.
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Received: 20 July 2021
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