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| Research on the Influencing Factors of User Idea Adoption in Enterprise's Open Innovation Community:based on the Value Co-creation Perspective |
| Zhang Ning1,Zhao Wenfei1,Pang Zhiliang1,Zhang Xin2 |
| (1.Business School, Qingdao University, Qingdao 266100, China;2.Business School, Nanjing University, Nanjing 210000, China) |
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Abstract From the perspective of value co-creation, based on the theory of signal transmission, integrate consumers' use of enterprise products to create value, consumer-consumer interaction to create value, and enterprise-consumer interaction to create value, and explore the influencing factors of user idea adoption in open innovation communities. Through text mining and empirical analysis of the user ideas in Xiaomi MIUI community, it is found that: consumers use products to create value level, the information entropy and emotional intensity of user idea positively affect it adoption, and length of user idea negatively affects it adoption; consumer interaction creates value level, the amount of support positively affects user idea adoption, and the number of views and comments negatively affects user idea adoption; the interaction between enterprise and consumers creates value level, the response information entropy and response emotional intensity of enterprises are positively correlated with user idea adoption, and the length of enterprise response is negatively correlated with user idea adoption. It is recommended that enterprises guide consumers to propose idea forms, pay attention to market demand signals brought about by demand consistency and heterogeneity, and adopt effective response strategies to improve the quality of consumer idea and promote a virtuous circle of value co-creation.
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Received: 19 March 2021
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