市场导向、知识搜索与失败学习匹配对朴素式创新的影响

doi:10.6049/kjjbydc.2020100218

SCIENCE & TECHNOLOGY PROGRESS AND POLICY

2021, Vol. 38

Issue (13): 29-36 DOI: 10.6049/kjjbydc.2020100218

Innovation in Science and Technology Management

Current Issue | Archive | Adv Search

Research on the Influence of Market Orientation, Knowledge Search and Failure from Learning Matching on Frugal Innovation

Qu Xiaoyu

(Management School，Dalian University of Technology, Dalian 116034, China)

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Abstract Based on resource-based view and dual perspective of organization, this paper adopts fsQCA method to analyze the relationship between frugal innovation and different configurations of reactive market orientation, proactive market orientation, local knowledge search, cross-border knowledge search and failure from learning, so as to explore multiple paths driving frugal innovation. Research results show that there are three paths leading to high frugal innovation. The first path is proactive type, which is constituted by proactive market orientation, cross-border knowledge search and failure from learning. The second path is reactive type, which is constituted by reactive market-oriented, local search and cross-border knowledge search. The third path is orientation balanced type, which is constituted by reactive market orientation, proactive market orientation and failure from learning. There are also three paths that lead to low frugal innovation, but they are not the opposite to high frugal innovation configuration, so high and low frugal innovation configuration have causal asymmetry.

Key words： Frugal Innovation Market Orientation Knowledge Search Failure from Learning fsQCA

Received: 18 October 2020

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Cite this article:

Qu Xiaoyu. Research on the Influence of Market Orientation, Knowledge Search and Failure from Learning Matching on Frugal Innovation[J]. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2021, 38(13): 29-36.

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http://www.kjjb.org/EN/10.6049/kjjbydc.2020100218 OR http://www.kjjb.org/EN/Y2021/V38/I13/29

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