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| Research on Evolution of Multiple Barriers in Reverse Innovation of Latecomer Enterprises:Taking "MINDRAY" and "ZPMC" as Examples |
| Wang Xin,Xu Yusen |
| （Faculty of Management and Economics，Dalian University of Technology，Dalian 116024，China） |
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Abstract Selecting MINDRAY and ZPMC as typical cases, this paper adopts grounded analysis method, investigates the evolution of reverse innovation barriers faced by the latecomer enterprises.The following findings are obtained: firstly, it reveals the reverse innovation barrier mechanism of latecomer enterprises, namely, there are multiple barriers in reverse innovation of latecomer enterprises, and there is a superposition effect among these barriers; Secondly, it summarizes the strategy combinations to break reverse innovation barriers of latecomer enterprises.The idea of strategy combination should be set up and the combination strategy should be adopted by latecomer enterprises to avoid or break through the barriers.Thirdly, it emphasizes that latecomer enterprises should pay special attention to the barriers of technology backtracking upgrade and Legal regulation inhibits in the backtracking stage, and establish proactive flexibility strategy in time to prepare for the challenges of technical specification and Legal regulation in developed countries.
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Received: 29 September 2019
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