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| Connotation of Enterprise Boundary Spanning connotation in Digital Economy Environment: based on Value Proposition |
| Liu Jiahui,Gao Shanxing |
| (School of Management，Xi'an Jiaotong University，Xi'an 710049，China) |
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Abstract Digital economy has deepened the company's attention to the needs of customers, and boundary-spanning has become a new strategy for enterprises to meet customer needs and enhance their own competitiveness, which presents the characteristics of deep integration and value innovation. Aiming at these characteristics, this paper proposes a boundary-spanning connotation based on value proposition. It believes that boundary spanning is the process of mutual penetration and integration of different value propositions to form new value propositions, and uses the knowledge transfer process in absorptive capacity theory to describe the transboundary process in detail. In addition, according to the connotation, boundary-spanning phenomena are divided into three categories: the mutual influence of multi-subject and multi-value propositions, the one-way influence of dual-subject and dual-value propositions, and the integration of single-subject and multi-value propositions. Cases are selected to analyze the process of each category, so as to deepen the understanding of boundary-spanning. Finally, future research directions are proposed from three aspects: the antecedents that affect the boundary spanning, the learning barriers in the boundary-spanning process, and deepen boundary spanning case studies.
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Received: 23 March 2020
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