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Elements, Framework and Evolution of Value Logic in Business Model: Literature Review and Prospects |
Zhu Mingyang1,2,Li Chenxi2,Zeng Guojun1 |
(1.School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China;2.Business Model Research Centre, Nankai University, Tianjing 300071, China) |
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Abstract At present, in the field of business model, the diversity of research perspectives is a prominent feature. Scholars are actively exploring some new perspectives to understand business model. Since the concept of value was introduced to business model, business model research based on the value perspective has begun to rise. A lot of researchers are active to interpret business model from the perspective of value, and try to reveal the value logic behind business model. The conceptions, such as value proposition, value creation, value distribution, value delivery, value capture and so on, appear more frequently in business model research. Grounded in the existing theoretical researches, this paper is intended to define the special connotations of these related concepts in business model, analyze the logical relations among them, and then discuss the value logic structure of business model as well as its evolutionary motivations and modes. Therefore, this paper can promote the understanding and attention of value logic thinking behind business model, and play a guiding role for new entrants in business model research as well as provide useful enlightenment for business management practices.
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Received: 31 August 2020
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