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| The Impact of CustomerParticipation on SMEs' Innovation Performance in the Context of Social Media |
| Zhao Li,Sun Jianxin,Zhang Ling |
| (School of Economics and Management,China University of Mining and Technology,Xuzhou 221116,China) |
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Abstract Based on the perspective of social media,customer participation is divided into three dimensions: information provision,interpersonal interaction and user innovation,to study the influence of different dimensions on the innovation performance of SMEs,as well as the regulating role of enterprises' social media orientation and social media capability.Through an empirical study of 208 SMEs,it is found that information provision,interpersonal interaction and user innovation have significant positive effects on SMEs' innovation performance.Social media orientation has a positive moderating effect on the relationship between information provision,user innovation and innovation performance,and an inverted U-shaped regulating effect on the relationship between interpersonal interaction and innovation performance.Social media capability has a positive moderating effect on the relationship between information provision,interpersonal interaction,user innovation and innovation performance.
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Received: 28 August 2020
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