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| Study on the Strategy to Enhance the Green Product Innovation Performance Based on the Development of Supplier Innovativeness |
| Li Bo1, Chen Mingyue1, Yang Yi2, Li Xia1 |
| (1.School of Management, Xi’an Polytechnic University, Xi’an 710048, China;2.School of Economics & Management, Xi’an University of Technology, Xi’an 710054, China) |
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Abstract Supplier involvement into green product innovation is significant to green development transformation of manufacturing firms. Based on the inter-organizational fit theory, the present research intends to reveal the supplier development strategy that improving the green product innovation performance of manufacturing firms by stimulating the supplier green innovativeness under different suppliers organizational alignment condition. An empirical researching 195 valid samples from Chinese manufactures we found that, through the direct or indirect green supplier development, manufacturers improve the green product innovation performance by stimulating the supplier green innovativeness, but manufacturers can not use the direct and indirect green supplier development at the same time; If suppliers organizational alignment are mainly characterized by organizational compatibility, direct or indirect green supplier development be selected according to the actual situation, with priority given to direct green supplier development under the same condition. If suppliers organizational alignment are mainly characterized by organizational complementarity, direct green supplier development plays a lead role and indirect green supplier development needs to be avoided.
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Received: 05 December 2019
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