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| The Effect of Two-Way Management Innovation on Enterprise Innovation Investment and Performance |
| Zhang Zhengang1,Shen He1,Li Yunjian2 |
| (1.School of Business Administration, South China University of Technology, Guangzhou 510640, China;2.School of Management, Guangzhou University, Guangzhou 510006, China) |
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Abstract Previous researches about management innovation pay much more attention on the introducing process rather than the exportation of management innovation. Practically, outbound management innovation is prevailed in business circles. For self-interested and altruistic motivations, enterprises will actively seek to spread internal management innovation and make it implemented outside, which would have a profound impact on technological innovation. Based on the Resource-based Theory and Transaction Cost Theory, this study examines the effect of two-way management innovation on enterprise innovation investment and performance, based on the statistical data of 1198 firms provided by the science and technology department of Guangdong province. The results show that: First, the relationship between inbound/outbound management innovation and innovation performance presents an inverted U-shaped curvilinear. In other words, there is an inverse U-curve relationship between two-way management innovation and innovation performance. Secondly, inbound management innovation and outbound management innovation both have an inverted U-shaped relation with R&D investment. Thirdly, R&D investment has an intermediary effect on the relationship between inbound management innovation and innovation performance, and the relationship between outbound management innovation and innovation performance.
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Received: 24 October 2019
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