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| Research on High-end Disruptive Innovation Model Through Cross-industrial |
| Ming Xing1,Hu Lijun1 ,Wang Yimin2 |
| (1.College of Business Administration, Zhongnan University of Economics and law，Wuhan 430073, China;2.School of Information and Safety Engineering, Zhongnan University of Economics and law，Wuhan 430073, China) |
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Abstract Christensen's disruptive innovation theory aims to explain the disruptive phenomenon that why many enterprises with strong technological innovation ability decline.However, the existing theory of disruptive innovation holds that disruptive innovation is low-end, so that it is difficult to explain the high-end disruptive phenomena, such as smart phones and SSDs.Based on the case study of the high-end disruptive of SSD to HDD, this paper holds that:① a technological innovation that make the market position change of the industry should be considered as disruptive innovation, rather than whether the technology innovation is low-end;②the existing theory suppose that the disruptive technology comes from the inside of the industry, ignoring the industry relativity of technological innovation;③large enterprises in external industries disrupt the original industry through external technology, which is often manifested as high-end disruption.
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Received: 08 June 2020
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