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| Innovation of Corporate Social Responsibility in the Context of Modernization of National Governance |
| Yang Zhen1,2,Yin Ximing2,3,Chen Jin1,2 |
| (1. School of Economics and Management，Tsinghua University;2. Research Center for Technological Innovation,Tsinghua University,Beijing 100084，China;3.School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China) |
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Abstract The enterprise is an important micro market subject to promote the modernization of national governance system and governance capacity.How to participate in the innovation of social governance through the practice of social responsibility,and how to deal with and solve the unexpected social public problems has become an important issue in the new governance era. This paper expounds the new turn of corporate social responsibility under the guidance of the modernization of national governance system and governance capacity from the aspects of corporate social responsibility governance model,system supply,practice issues,practice subjects and practice paradigms. Furthermore,taking the coronavirus （COVID-19） pandmic governance as an example,this paper expounds how to promote the optimization and innovation of governance subject,governance process,and governance means and tools through the five paradigms of social responsibility practice,including five paradigms: atomic based on traditional individual,value chain based on supply chain,linkage based on strategic alliance,business ecosystem based on platform enterprise and social ecosystem,and based on public governance platform in the era of digital platform economy,so as to provide theoretical and practical enlightenment for enterprises to help the modernization of national governance system and governance capacity.
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Received: 21 February 2020
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