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Network Tie Strength,Technological Diversification and Firms' Product Innovation Strategy |
Zeng Deming1,Wang Xinyi1,Dai Haiwen2,Zhao Shengchao1 |
(1.College of Business Administration,Hunan University,Changsha 410082,China; 2.School of Management,Guangdong University of Technology,Guangzhou 510520,China) |
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Abstract In the modular innovation network,core enterprises reorganize network knowledge modules through interface rules,and manage integration of knowledge with module suppliers and system integrator in vertical and horizontal directions.By taking the vehicle manufacturers of china's automobile industry from 2001 to 2014 as our research sample,we discuss the influence of modular innovation network tie strength on the incremental product innovation and radical product innovation,we also analyze the moderating effect of technological diversification.The research found that,tie strength with module suppliers plays a greater role in improving incremental product innovation,while tie strength with system integrator plays a greater role in improving radical product innovation.At the same time,technological diversification weakens the positive relationship between module supplier tie strength and incremental product innovation,while enhance the positive relationship between system integrator tie strength and radical product innovation.
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Received: 05 May 2019
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