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Strategic Flexibility,Green Innovation and Enterprise Performance |
Sun Liwen,Ren Xiangwei,Li Yifan |
(School of Economics and Management, Hebei University of Technology, Tianjin 300401, China) |
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Abstract The high-quality development is the subject of the current era, after all, it has to be achieved through realizing the green transformation of the enterprise and improving the performance of the enterprise. In view of the internal and external influence factors on the development of enterprises. The paper tries to build the theoretical model of the strategic flexibility, green innovation and enterprise performance under the embedded dynamic environment regulation firstly, collects 173 effective questionnaires,and empirically analyzes the affecting factors about transformation and performance of enterprises through hierarchical regression.The results show that, under the current situation, strategic flexibility and green innovation have a significant effect on the improvement of corporate performance; but with the increase strength of the strategic flexible, the contribution degree of it is decreasing;the interacting effect of the two strategies can obviously forward the performance of the enterprise, and green innovation plays different intermediary role in the relationship between strategic flexibility and enterprise performance, reforming management and the strengthening of green innovation are the important countermeasures to restrain the decline of the high-level strategic flexibility on the performance of the enterprise,and the green innovation plays a key role in the strategic flexibility effects;The dynamic environment regulation has negative moderating effect in the significant influences of the strategic flexibility and green innovation on the performance of the enterprise, it indicates that under the dynamic environment, the government regulation policies will have inhibiting effects on the decision-making and innovation of the enterprise. On the basis of this, the paper puts forward several suggestions, it concludes enterprises should strengthen the construction of endogenous path, and focuses on the policy of environmental regulation to realize the win-win and cooperative development of the government and enterprise.
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Received: 02 August 2019
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