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| The Coopetitive Alliance Knowledge Evolution Strategy of Appropriability |
| Sun Jia1,2，Bao Zongke3 |
| （1.School of International Education, Dalian University of Technology, Dalian 116023, China; 2.China Business Executives Academy, Dalian 116086, China; 3.Accounting School, Zhejiang University of Finance & Economics, Hangzhou 310018, China） |
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Abstract This article takes the appropriability, an implicit transmission barrier as a starting point to construct a heterogenous enterprise evolutionary decisionmaking game model of leading enterprises and followers to explore how the appropriability affects members′ knowledge development strategies.The findings of this study are that first, there is a distinct difference between the knowledge strategy of leaders and followers.Leading enterprises are bound to share knowledge while the strategies of other enterprises do not achieve equilibrium after the effectiveness reaches a threshold.Furthermore, the achievement appropriability has a better effect on strategy evolution than the knowledge appropriability.Also, when alliance members adopt a knowledgesharing strategy, both knowledge appropriability and achievement appropriability are positively correlated with the alliance′s R&D investment.It follows that when an intellectual protection strategy is adopted, R&D investment only has a positive relation with knowledge appropriability while nothing to do with achievement appropriability for both leaders and followers.Third, no matter what kind of knowledge strategy is adopted, the expected return of alliance members is always positively correlated with achievement appropriability, while negatively correlated with knowledge appropriability, and the effect of achievement appropriability on the enterprise's expected return is stronger than that of knowledge appropriability.Considering the context of the current property rights system, the Chinese government's industrial policy should guide enterprises to improve their own appropriability as an effective supplement to the lenient property right system.
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Received: 21 January 2019
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