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| Innovative Value Chain and its Structure: a Theoretical Framework |
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Abstract China's economic development is in a critical period of transformation and upgrading. Innovation drives economic development towards high quality. In fact, there are huge differences between enterprises innovation feasibility and innovation efficiency. Exploring the different source in innovative behavior is beneficial for enterprises to choose the appropriate innovation model. In the article, the innovation value chain(IVC) was redefined and subdivided into three modules. The structure was redivided into shortchain IVC, mediumchain IVC and longchain IVC. Based on this, a theoretical model was constructed and the conclusions are as follows. Frist, in the longchain IVC, it is the most difficult for enterprises to innovate, accompanied by high knowledge output and huge capital investment. In the shortchain IVC, the situation is completely opposite, and the mediumchain IVC is among them. Second, the attributes of innovation are high risk, high input, and high output, it is more appropriate for high innovation efficiency of enterprises to choose longer IVC innovations. Third, with the common constraints of systematization capability entrepreneur decisionmaking, innovation behavior of enterprises' will evolve several generic innovation models and many different innovation paths.
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