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Abstract Based on the theories regarding disruptive innovation, diffusion of disruptive, and fuzzy frontend of innovation, this article innovatively constructs a fourstage diffusion process model of disruptive innovation from the whole process perspective, including the generation of disruptive creativity, the development of disruptive innovation products, the intrusion of nonmainstream market and the dominance of mainstream market. Each stage is correlated with other stages circularly, and they are highly influenced by external environment factors such as technology, market, policy and competition. It selects LCD TV and emulational mobile phone as two typical cases of highend and lowend disruptive innovations, and develops the fourstage diffusion process model of highend and lowend disruptive innovations after performing confirmatory analysis on them.
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