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Abstract Based on the existing theoretical and empirical findings, and from the perspective of firms, this study puts forward a theoretical model of the relationship between product innovativeness and innovation performance, and proposes the related propositions. Drawing on the stateoftheart spectrum of product innovativeness in the literature, this study considers market, technological ,organizational and environmental newness as four dimensions of product innovativeness. This study integrates the operational and marketplace facets of innovation performance into this proposed theoretical framework. Operational performance includes innovation speed, cost and quality. Comparing to the distinctions in the extant empirical studies in the literature, this study develops the proposed theoretical model of the relationship between product innovativeness and innovation performance. The dimension decomposition and performance exploration on the construct of product innovativeness provide a basis and implications for scientific decisionmaking both in theory and practice.
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