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Abstract This study aims to explore the connotation and the process model of micro innovation evolution， electing the sample Kweichow Moutai and Jiangxi Lidu, adopting the method of SPS case study, based the purpose of study on the era of big data.Based on the review of literature, this paper explores the process of micro innovation.The study find: Firstly, The process of micro innovation is a dynamic evolution, and the enterprises in the industry after the initial development of enterprises and industries to follow the three basic stages of the initial, upgrading and stability.In different stages of evolution, the data management platform has realized the leap from the independent type to the relational type.The evolution path of the micro innovation of the latecomer enterprise usually presents the evolution characteristics of the external drive type.The leading enterprise innovation evolution path usually shows the evolution characteristics of push type.Secondly, in the process of micro innovation, the strength of the relationship between enterprise stakeholders is the key elements that decide the enterprise micro innovation evolution.In addition, the latecomer enterprise and the leading enterprise have different direction in the different stage.At the same time, the intensity of the relationship between the latecomer enterprise, the leading enterprise and their stakeholders is correlated with the formation of innovation portfolio.
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