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Strategic Experimentation, Entrepreneurial Learning and Business Model Innovation of New Ventures |
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Abstract Strategic experimentation is a low-cost way to explore business model, which is based on the value creation model of the development and opportunities of entrepreneurial opportunities. According to the effectuation theory, the new ventures need to achieve business model innovation through strategic tests. This research aimed at the relationship between strategy experimentation and business model innovation. Conclusion show that Strategic experimentation is helpful to promote the enterprise business innovation and entrepreneurial learning is the critical path to promote the entrepreneurial opportunity identification, which plays an intermediary role between the strategy of experimentation and business model innovation. The conclusion reveals the strategic test mechanism for new enterprise business model innovation, for new enterprises to carry out the business model innovation, which has a certain reference.
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