在位企业如何开拓新技术市场：商业模式与组织身份共演视角

doi:|10.6049/kjjbydc.2017010059

SCIENCE & TECHNOLOGY PROGRESS AND POLICY

2017, Vol. 34

Issue (20): 87-92 DOI: |10.6049/kjjbydc.2017010059

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How Incumbent Firms Explore an Emerging Technology Market: from the Perspective of Business Model and Organizational Identity CoEvolution

Wu Guang1，Ouyang Taohua2,Wang Jun2

1.Anhui Province Party Institute of C.P.C., Hefei 230022,China;2.School of Economics and Management Beihang University, Beijing 100191,China

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Abstract New techniques create new markets. To survive, incumbent firms must respond to these markets. Applying single explorative case study method, this paper takes software enterprise as a case study to explore how incumbent firms explore an emerging technology market from the perspective of entering new technological markets. The findings show that: ①business model and organizational identity coevolves through three forms: inertial thoughttransferring strategy; integration thoughtextension strategy; and patching thoughtsupplement strategy; ②the change of strategy orientation triggers the coevolution；③organizational identity follows business model in the process of evolution. This paper contributes to extend the research of technological change, and has great values to guide the practices of incumbent firms.

Key words： Incumbent Firms Emerging Technology Market Business Model Organizational Identity

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Wu Guang,Ouyang Taohua,Wang Jun. How Incumbent Firms Explore an Emerging Technology Market: from the Perspective of Business Model and Organizational Identity CoEvolution[J]. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2017, 34(20): 87-92.

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http://www.kjjb.org/EN/|10.6049/kjjbydc.2017010059 OR http://www.kjjb.org/EN/Y2017/V34/I20/87

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