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| Measurement and Empirical Research on Disruptive Innovation for Different Target Markets: Based on the Perspective of Enterprise Cognition |
| Lin Chunpei1,2,Yu Chuanpeng3,Zhang Zhengang4 |
| 1.School of Business Administration, Huaqiao University;2.Business Management Research Center,Huaqiao University,Quanzhou 362021,China;3.School of Economics and Commerce,South China University of Technology;4.School of Business Administration,South China University of Technology,Guangzhou 510006,China |
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Abstract Existing disruptive innovation categories are mainly focused on the way that the value of new products or services provide and their differences in the way of erosion of existing markets, and ignore the different nature of target market and its possible impact on the enterprise. In the innovation practice, the cognitive judgment of innovative change has an important influence on the strategic decision. Therefore, based on the enterprise cognitive perspective, disruptive innovation will be divided into three types: disruptive innovation for new markets, disruptive innovation for competitors' markets, disruptive innovation for self-markets. At the same time, based the related measurement study of Govindarajan & Kopalle and the interviews in Chinese manufacturing enterprises, the measurement scale for three types of disruptive innovation are developed in this paper. Finally, the empirical test for the scale is conducted using a sample of 696 Chinese manufacturing enterprises. The results show that the three-factor measurement model, which includes the disruptive innovation for new market, the rival market and the self market, is effective, and the scale can provide the basis for the further research of disruptive innovation.
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Received: 21 November 2016
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Corresponding Authors:
Lin Chunpei
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