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| Research on the Path of Reverse Innovation for Latecomer Firms in Emerging Markets |
| Shan Juan,Dong Guowei |
| School of Management,Shanghai University,Shanghai 200444,China） |
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Abstract As an emerging global innovation diffusion pattern, research on reverse innovation is still on its early stage. Based on the case analysis of Huawei, this research investigates the development pattern of reverse innovation from the dimensions of technology and market, summarizes its experiences and practices which can be duplicated, and finally proposes a research framework of the development path and driver forces of reverse innovation for latecomer firms in emerging markets. This study not only enriches the existing theories of reverse innovation, but also provides recommendations for the Chinese firms, especially high-tech firms to enhance their innovation and internationalization capability.
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Received: 03 June 2016
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Corresponding Authors:
Shan Juan
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