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| How New Ventures Build Reputation: A Literature Review |
| Wang Xiufeng |
| Business School, Nankai University, Tianjing 300071, China |
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Abstract Building reputation possesses vital significance and value for new ventures.The research findings and progresses were systematically summarized after a comprehensive literature review on relevant researches.The definitions and connotations of corporate re
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Received: 17 May 2016
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