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Impact of Market Orientation on Technical Standards Diffusion in the Industrial Cluster Environment: Moderated Mediating Effect |
Dai Wanliang;Li Qingman |
College of Management, Bohai University, Jinzhou 121013,China |
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Abstract Market orientation is an important influence factor for technical standards diffusion, but the mechanism is still not clear. Based on the industrial cluster environment, the influence of market orientation on technical standards diffusion is analyzed, and
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Received: 20 July 2016
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