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| Influence Mechanism of Investment Intention in Crowd Funding |
| Tao Xiaobo;Fan Zhengfang;Zhang Xinrui;Yang Beijing |
| School of Economics and Management, North China University of Technology, Beijing 100144, China；School of Business，Renmin University of China, Beijing 100872, China |
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Abstract Crowd funding is an activity to support other individuals or organizations by raising funds from the public. It consists of three parties including the initiator, investor and crowds funding platform, featuring low threshold, diversity, reliance on crowds
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Received: 27 May 2016
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