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| The Impact of Bandwagon on Management Innovation Diffusion in the Context of Social Medias |
| Gu Guifang;Hu Enhua;Li Wenyuan |
| College of Economics and Management, Nanjing University of Aeronautics and Astronautics,Nanjing 211106, China;School of Management, Jiangsu University, Zhenjiang 212013, China |
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Abstract It is acknowledged that bandwagon has an impact on management innovation diffusion. The characteristics of bandwagon have changed dramatically in the context of social medias, which affects the direction and speed of management innovation diffusion. First
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Received: 21 April 2016
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