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| Exploring the Crowdfunding Mechanism in College Student Entrepreneurship: A Grounded Theory Analysis |
| Zhao Yuxiang;Chen Li |
| School of Economics & Management, Nanjing University of Science and Technology, Nanjing 210094, China;School of Information Management, Nanjing University, Nanjing 210093, China |
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Abstract Crowdfunding is a mass behavior that leverages the crowd to raise money to support the individual or organizers' specific goals and tasks,which is much open and easier to raise funds in an effective way. Furthermore, crowdfunding is tightly related with t
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Received: 27 April 2016
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