|
|
|
| Research on Collaborative Development Paths of Enterprises' Technology Innovation and Business Model Innovation Based on "Internet +" Strategy |
| Liu Jiangang;Qian Xijiao |
| School of Business,Changzhou University,Changzhou 213164,China |
|
|
|
|
Abstract The rapid development of Internet brings opportunities and challenges to all walks of life,and new technology,new model and new formats emerge urgently,which require enterprises to build core competence from the collaborative perspective of technology innovation and business model innovation based on "Internet +" strategy.Through a case typical study of ?Xiaomi Tech,this paper uses grounded theory to extract labels,concepts,initial categories,main categories and core categories.Then,it explores the interaction between technology innovation and business model innovation based on "Internet +" strategy.It also summarizes collaborative development paths:"market opportunities' identification-value proposition innovation-creative imitation innovation of technology-continuous innovation of business model's 'marketing-profit-operating' three modules-progressive independent/collaborative innovation of technology".
|
|
Received: 11 September 2015
|
|
|
|
|
|
|
|
|
