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| The Driving Factors of Supply Chain Digital Innovation from the Perspective of Institutional Pressure |
| Lu Qiang1,Deng Yang1,Yang Yudong 2 |
| (1.E-Business and Logistics School, Beijing Technology and Business University, Beijing 100048,China; 2.Business School, Renmin University of China, Beijing 100872, China) |
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Abstract In recent years, digital innovation of supply chain has become an inevitable trend for companies to adapt to the development of the times. However companies correspond differently, which brings up the question worthy of consideration: which factors drive companies to embrace digital innovations in their supply chains?The institutional theory suggests that the essence of obtaining a competitive advantage is the pursuit of legitimacy which is caused by institutional pressure. However, few studies have explored the driving effect of institutional pressure on supply chain digital innovation. The existence of institutions exposes companies to a variety of tangible and even intangible pressures, forcing companies to behave in a consistent way. Hence under the mainstream trend of digital innovation, it remains to be discussed further whether the companies will engage in digital innovation in their supply chain because of institutional pressure. In this instance, it is important to explore the impact of institutional pressure on supply chain of digital innovation based on the institutional theory. Moreover, the institutional environment in emerging countries is often undergoing rapid changes, making the transmission effect of institutional pressure vulnerable to the pace of change in the institutional environment significantly. This study aims to explore how the pace of change in the institutional environment plays a moderating role between institutional pressure and the strategic decisions of supply chain digital innovation.#br#This paper selects the listed companies on Shanghai and Shenzhen stock exchanges from 2012 to 2020 as the research samples. The multiple regression analysis is applied to empirically examine the impact of marketization, corporate social responsibility, media attention on supply chain digital innovation, respectively as regulatory pressure, normative pressure and cognitive pressure, and explore the contextual role of the pace of change in the institutional environment.#br#The results of the study show that, firstly, the marketization process can effectively promote supply chain digital innovation of the companies. From the perspective of regulatory pressure, the relevant legal, economic and social changes involved in the marketization process are the formal institutional means acting on the entire supply chain, which promotes supply chain digital innovation. Secondly, corporate social responsibility also has a significantly positive impact on supply chain digital innovation. Under the normative pressure from stakeholders in the supply chain, companies are compelled to carry on digital innovation of supply chain in order to achieve synergistic development along the supply chain. Thirdly, media attention has a significant positive impact on supply chain digital innovation. Media attention has contributed to supply chain digital innovation in terms of both enhanced stakeholder awareness and increased regulation. Fourthly, the pace of change in the institutional environment plays different moderating roles between diverse institutional pressures and supply chain digital innovation: the pace of change in the institutional environment has exerted a negative moderating effect between the marketization process and supply chain digital innovation; the moderating effect of the pace of change in the institutional environment on the relationship between CSR and supply chain digital innovation is not significant; the pace of change in the institutional environment has a significantly positive moderating effect between media attention and supply chain digital innovation.#br#The main contributions of this paper are as follows. Firstly, drawing on the institutional theory, this paper constructs a theoretical framework of the triple pressure of regulation, norms and cognition on supply chain digital innovation by introducing the perspective of institutional pressure, which enriches the theoretical perspective of supply chain digitalization. Secondly, most of the current studies have explored the drivers of digital innovation in supply chains at the theoretical level, lacking further empirical analysis. This study effectively fills this gap by exploring data based on Chinese listed companies. Thirdly, it deconstructs institutional pressures into marketization processes, social responsibility and media attention, and explores their driving effects on supply chain digital innovation, thus expanding the application scope of institutional theory. Fourthly, this paper takes the pace of change in the institutional environment as a moderating variable to clarify the weighted influencing mechanism of the relationship between institutional pressure and supply chain digital innovation, and enriches the management context characteristics of the study in the drivers of supply chain digital innovation.#br#
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Received: 28 June 2022
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