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| Intellectual Property Rights, Entrepreneurial Orientation and Innovation Ambidexterity |
| Wang Yu1,Hu Haiqing2 |
| (1. Business School, Xi'an International Studies University, Xi'an 710128, China;2. Economics and Management School, Xi'an University of Technology, Xi'an 710054, China) |
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Abstract China is endeavoring to promote the strategy of innovation-driven development, and the innovation-oriented economy focuses on the protection of intellectual property rights. For the new ventures, new forces emerging from the innovation economy have become the market subject of knowledge assets to create value, so the key for them to break through the innovator's dilemma is to achieve the dynamic balance of ambidexterity innovation,i.e. to seek the dynamic balance between exploratory innovation and exploitative innovation. Therefore, starting from the realistic point of view, innovation strategies of new ventures should not only give full play to the leading role of intellectual property rights, but also overcome short-term technological difficulties. However, it should be emphasized that from the perspective of binary philosophy,intellectual property protection provides opportunities for enterprise innovation, but it also sets boundaries, and thus there is practical significance to explore the differential influence of positive and negative effects of intellectual property protection on ambidexterity innovation. Moreover, entrepreneurial orientation, as a kind of entrepreneurial cognitive and also a strategic orientation based on specific organizational status, reflects the subjective perception and behavioral tendency of the institution, and hence it plays a key role in the effectiveness of entrepreneurial innovation strategies. Therefore this study takes entrepreneurial new enterprises as the research object, and through the analysis of the key elements, it innovatively takes the positive and negative effects of intellectual property protection as the starting point to clarify the theoretical logic of direct impact of intellectual property protection on ambidexterity innovation of entrepreneurial enterprises at first. Besides, since the effect of intellectual property protection also depends on the difference of key elements in the transmission process, this study makes a deep analysis of the dualism of entrepreneurial orientation based on innovation models, reveals the mediating effect mechanism of different types of entrepreneurial orientation, and further constructs differentiated innovation strategies.#br#In order to clarify the theoretical inferences, 465 Chinese GEM listed companies from 2015 to 2019 are selected as samples, and the following conclusions are made through empirical tests: (1) intellectual property protection has different effects on ambidexterity innovation of entrepreneurial enterprises, showing an positive effect on exploratory innovation, but negative effect on exploitative innovation; (2) entrepreneurial orientation can be divided into research and development (R&D) orientation and the investment and introduction (I&I) orientation based on the innovation models, and intellectual property protection, regarding as a prerequisite factor affecting entrepreneurial orientation, promotes the R&D orientation but inhibits the I&I orientation; (3) entrepreneurial orientation has differential mediation effects, to be specific, intellectual property protection has positive effect on exploratory innovation by stimulating the R&D orientation, and shows negative effect on exploitative innovation by inhibiting I&I orientation. On this basis, two innovation paths are constructed to provide a dialectical perspective for the innovation and development of entrepreneurial enterprises, namely " the positive effect of intellectual property protection —R&D orientation —exploratory innovation" and " the negative effect of intellectual property protection — I&I orientation — exploitative innovation" separately. #br#In terms of implications, the research findings suggest that firstly, the small-sized entrepreneurial enterprises should balance exploratory innovation and exploitative innovation according to their own situations, so as to effectively improve their innovation efficiency and effect. Secondly, enterprise managers should carefully consider "how the intellectual property rights in any way affect innovation strategies", and take it as the target to enhance the entrepreneurial orientation to match perception. Thirdly, the protection of intellectual property rights is characterized by long-term nature and fairness, so the government should actively improve the innovation incentive policy and optimize the innovation ecological environment, and the entrepreneurial enterprises should strengthen the consciousness of innovation, shape the atmosphere of innovation, and build an innovative long-term mechanism with the goal of sustainable innovation and development, and high-quality innovation and development as the guidance to seize the market discourse. Overall, this study provides theoretical reference for the completeness of organizational strategic management theory, and it is also helpful for new ventures to choose appropriate innovation development strategies in the actual situation, thus boosting the high-quality development of Chinese economy.#br#
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Received: 17 May 2022
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