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| The Impact of Network Embeddedness and Resource Orchestration on Disruptive Green Technological Innovation |
| Wang Juanru,Liu Tongxin |
| (School of management, Northwestern Polytechnical University, Xi'an 710072，China) |
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Abstract With the increasing environment uncertainty, consumers' green demand is difficult to predict, and environmental regulations and policies are becoming strict. Thus, in order to achieve green transformation and maintain sustainable competitive advantage, manufacturing firms should conduct disruptive green technological innovation. Due to the limited internal knowledge, firms must acquire external knowledge in disruptive green technology innovation. Social network theory proposes that firms can use network structure and network relationship to obtain knowledge resources, and expand the market and create value through interaction with other network members. Previous research has suggested that organizational learning and external knowledge search can help firms to acquire external knowledge, while network embeddedness has the advantages of low cost and convenience. Therefore, it is necessary to explore the impact of network embeddedness on disruptive green technology innovation. Moreover, the novel knowledge obtained by firms through network embeddedness cannot be directly applied to disruptive green technology innovation, and there is the need to integrate and orchestrate with existing knowledge. The existing studies mainly focused on the impact of internal capacity such as absorptive capacity and integration capacity on green innovation, ignoring the role of resource orchestration. Thus it is essential to explore the mediating effect of resource orchestration between network embeddedness and disruptive green technology innovation. In addition, firms should have dynamic capability to adapt to the external environment in disruptive green technology innovation. However, current studies have discussed the direct effect of dynamic capability on firms' innovation. As a dimension of dynamic capability, environmental insight capacity has received less attention, and there is little research emphasizing the moderating effect of environmental insight capacity in green innovation. Therefore, it is necessary to explore the moderating role of environmental insight capacity between network embeddedness and disruptive green technology innovation.#br# Drawing on social network theory and resource orchestration theory, this study explores the influence of the network embeddedness on disruptive green technology innovation, and examines the mediating role of resource orchestration and moderating role of environmental insight capacity. To test the theoretical model, we selected manufacturing firms as research objective, and issued the questionnaires by email, visiting the selected manufacturing firms and MBA classmates who work in manufacturing firms. A total of 360 questionnaires were distributed, and 222 questionnaires were valid, with an effective response rate of 61.67%. We applied hierarchical regression analysis and bootstrap method to test hypotheses. The results indicate that structural embeddedness and relational embeddedness have significant positive impacts on disruptive green technology innovation and resource orchestration. Moreover, resource orchestration plays a significant mediating role between network embeddedness and disruptive green technology innovation, and environmental insight capacity has a significant positive moderating effect on the relationship between relational embeddedness and disruptive green technology innovation.#br# 〖HJ*2/7〗This study makes several theoretical contributions. First this study divides network embeddedness into structural embeddedness and relational embeddedness, and discusses the effects of two network embeddedness on disruptive green technology innovation. This result enriches the research on antecedents of disruptive green technology innovation. Second, based on resource orchestration theory, this study finds that resource orchestration plays a partial mediating role between network embeddedness and disruptive green technology innovation. The result reveals the important role of resource orchestration in disruptive green technology innovation, and provide new insights for disruptive green technology innovation. Third, this study takes environmental insight capacity as moderator, and finds that environmental insight capacity moderates the relationship between relational embeddedness and disruptive green technology innovation. This result clarifies the relationship between environmental insight capacity and disruptive green technology innovation, and uncovers the effect of environmental insight capacity on disruptive green technology innovation. Therefore it's suggested that manufacturing firms should not only actively manage and maintain the relationship with other network members, but also establish mutually beneficial network relations by communicating with other firms. Second, manufacturing firms should take effective measures to improve resource orchestration and cultivate resource orchestration capability of employees. Specifically, firms should hold team meetings and learning activities related to environmental protection knowledge and technology to enhance communication among employees, eliminate obstacles to cross-departmental communication, and make the best use of knowledge resources. Third, manufacturing firms should also focus on cultivating their own environmental insight capability. For example, firms can set up a special information and intelligence department to search for the latest green products and technologies in the market, hire talents in marketing and technology and establish expert committee to identify and evaluate business opportunities.#br#
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Received: 19 October 2021
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