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| The Impact of Relationship Learning and Organizational Routines Renewal on Open Service Innovation |
| Xin Benlu,Dai Jialin |
| （Business School, Jilin University, Changchun 130012, China） |
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Abstract The development of Internet technology along with the rise of knowledge economy has promoted the transformation of enterprise innovation mode. Open innovation based on high interaction and high synergy has gradually replaced the innovation logic dominated by closed and internal control, and has become an important way for enterprises to create multiple value combinations and build sustainable competitive advantages. With the significant increase in the proportion of the service economy in the development of national economy, it has become a hot topic between academia and industry as to how service enterprises should adapt to the innovation development trend of knowledge, openness and networking, overcome resource limitations and obtain first-mover advantages through open service innovation. By combing relevant literature, scholars have discussed how to effectively carry out open service innovation in enterprises from the aspects of knowledge resources, enterprise capabilities, network connections, innovative cultural atmosphere and high-level personnel management, but there are still some limitations. Firstly, although existing research has paid attention to the important role of external network relationships on open service innovation, the research focus is still mainly focused on exploring network structure characteristics (such as connection subject, connection form, etc.) or relationship structure characteristics (such as relationship strength, relationship quality, etc.) on the promotion of open service innovation. This verification recognizes the auxiliary contribution of partners to the enterprise innovation process, but it lacks sufficient discussion on the learning process between enterprises, and ignores the fundamental purpose of service enterprises to trigger knowledge flow and promote open service innovation through external relations. Relationship learning, as a promotion mechanism for the construction of inter-enterprise connection relationships, can help enterprises maintain external relationships and promote the extensive integration of heterogeneous knowledge and resources, yet there is no domestic study to investigate the effect of this variable on open service innovation. Secondly, the realization of open service innovation by enterprises is not achieved all at once, it takes time to change organizational practices from "closedness" to "openness", but most of the existing research focuses on the influence of external networks, ignoring the fact that enterprises use relationship learning to achieve organizational transformation in the process of open service innovation. Finally, a large number of studies have focused on external environmental characteristics such as institutional environment and industry competition intensity as boundary conditions for relationship learning to affect the innovation process of enterprises, but there are still few discussions on the impact of differences in strategic objectives and cultural values among enterprises on the effect of relationship learning.#br#This study explores the internal mechanism and boundary conditions between relationship learning and open service innovation through empirical testing of 376 service enterprise sample data in China. Specifically, it proposes a routine-based open service innovation model by applying the dynamic capability theory, takes organizational routine renewal as an internal controllable behavior for enterprises to promote the transformation of external resources and realize open transformation, and explores its intermediary role between relationship learning and open service innovation. Based on partner selection theory, the shared vision is introduced as an external uncontrollable condition that reflects the similarity of goals, cultures and values between enterprises, and is introduced into the research of open service innovation to examine its situational effect in the above process.#br#The results show that the three dimensions of relationship learning have a positive role in promoting open service innovation. Organizational routine renewal plays a mediating role between relationship learning and open service innovation. Shared vision plays a moderating role in the driving effect of common understanding on organizational routine renewal, but the moderating effect of shared vision between information sharing and organizational routine renewal, specific relational memory and organizational routine renewal is not significant.#br#This study applies the dynamic capability theory to explain the transformation process of internal capabilities in the open transformation of enterprises, which can enrich the theoretical basis of open service innovation, open the black box of the mechanism between relationship learning and open service innovation, and expand the previous research on organizational practices and open innovation. In addition, this study reveals the specific path of the moderating effect of shared vision, and expands the situational boundary of relationship learning research, which provides a theoretical basis for the strategic decision of service companies in reality.#br#
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Received: 30 September 2021
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