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| Research on the Factors and Paths of Industrial Product Design Driven by Industrial Product Design in Small and Medium-sized Manufacturing Enterprises in China |
| Li Xueyan1,Cen Yating1,Xu Zhenlin2 |
| (1.School of Art and Design，Nanjing Forestry University，Nanjing 210037,China；2.Business School，City University of Hong Kong ,Hong Kong 999077,China) |
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Abstract Under the background of promoting innovation-driven development, China's economic development has entered the new normal, requiring innovation to become the first driving force of enterprise development to promote national development, because of the joint constraints of internal and external factors, small and medium-sized manufacturing enterprises have become the "short board" part of China's industrial transformation and upgrading. According to the theory of design-driven innovation, design can integrate technology, market demand and product meaning, so under the premise of insufficient technological innovation ability of small and medium-sized enterprises, they can design and innovate their industrial products to improve the competitiveness of enterprises. Based on the perspective of design-driven innovation, this paper obtains data by means of field research, network collection and questionnaire distribution, and discusses the relationship between the three influencing factors of "technical ability", "market ability" and "product meaning design ability" and the performance of enterprise design innovation in the process of design innovation through empirical research and quantitative analysis. On this basis, it summarizes the conclusions of the three principles of "step by step", "internal and external" and "deep integration" which should be followed in the process of industrial product design innovation of small and medium-sized manufacturing enterprises, and provides countermeasures and suggestions for the design innovation path of different stages of development.
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Received: 06 June 2021
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