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| Research on the Influence Mechanism of Big Data Capability on Green Competitiveness of Manufacturing Industry from the Perspective of Environmental Dynamics：based on SBM-GML Index Model |
| Li Jinke1,Zhang Rong1,Li Bojun2 |
| (1.School of Business,Qingdao University,Qingdao 266100,China;2.School of Economics, Ocean University of China,Qingdao 266100,China) |
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Abstract With the rise of digital economy, big data shows great potential in reducing environmental costs and improving organizational efficiency.By selecting the SBM-GML model with unexpected output,this paper estimates the green competitiveness of 50 listed manufacturing enterprises from 2014 to 2019.The impact of big data capability on green competitiveness and the moderating role of environmental dynamics are analyzed with the Stata16 software.Research shows that:big data strategic planning ability and data analysis ability have significant positive effect on green competitiveness.Big data management ability of non high-tech manufacturing industry in the current period and lag period improves the level of green competitiveness, while big data management ability of high-tech manufacturing industry in the current period and lag period has no significant effect on green competitiveness.At the same time,environmental dynamics plays a positive moderating role in the relationship between big data strategic planning ability,big data management ability and green competitiveness,but the moderating effect on big data analysis ability and green competitiveness is not significant.
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Received: 10 May 2021
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