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| The Effect of Creativity-Contingent Rewards on R&D Employees' Innovative Behavior with the Different Motivational Preference |
| Li Chunling1, Zhang Xiying1,Qiu Yong1,Chen Qin2 |
| (1.Business School, Beijing Technology and Business University, Beijing 100048, China;2.RightIC, Shenzhen 518049, China) |
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Abstract Based on the integration of self-determination theory and trait activation theory, the research framework was constructed with motivational preference as a moderator, creative self-efficacy as a mediator to explore how the creativity-contingent rewards affect innovative behavior and the boundary conditions. The results showed:creativity-contingent rewards had significant positive effects on innovative behavior, creative self-efficacy played a partial mediating effect in the impact of creativity-contingent rewards on innovative behavior; with the strong situation of creativity-contingent rewards, internal motivational preference and external motivational preference separately and positively moderated the relationship between creativity-contingent rewards and creative self-efficacy, and moderated the mediating effect of creativity-contingent rewards on innovative behavior via creative self-efficacy. The study revealed how creativity-contingent rewards influenced innovative behavior in the different motivational preference with the R&D employees generally regarding their innovative jobs were lack of intrinsic motivation. The results were also helpful to improving the creativity-contingent rewards system for motivating the R&D employees' innovative behavior.
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Received: 12 May 2019
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