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| Embedded Rationality in Shared Economy: a Study on the Impact of Crowdsourcing Community Embeddedness on Creative Territory Behavior |
| Xiao Wei1,Luo Jinlian2,Li Chengyan1,Zhang Huihua1 |
| （1.Department of Human Resource Management, Shanghai Normal University, Shanghai 200234,China; 2.School of Economic and Management, Tongji University, Shanghai 200092,China） |
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Abstract How to realize the sharing of knowledge, creativity and other special social resources is the bottleneck of the social value innovation network system. Although the effectiveness of crowdsourcing community as a solution of creative resources sharing has been widely recognized by the academic community, there is still little discussion on how the individual creators as network nodes of crowdsourcing communities participate in the sharing economy. Focusing on the "black box" of how the individual creator participates in the process of crowdsourcing, this study attempts for the first time to explore the mechanism of creative territorial distribution behavior of the individual creator based on the research paradigm of S (stimulus) -O (organism) -R (response),and from the perspective of crowdsourcing community embeddedness, in order to interpret the "embedded rationality" in the shared economy. The results show that:①the three dimensions of crowdsourcing community embeddedness (structural embeddedness, relationship embeddedness and cognitive embeddedness) have a negative effect on psychological ownership; ②psychological ownership has a positive effect on creative territorial behavior; ③psychological ownership has a completely mediating role in the impact of crowdsourcing community structural embeddedness and cognitive embeddedness on creative territorial behavior,and plays a partial intermediary role in the influence of relational embeddednesson creative territorial behavior.
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Received: 30 May 2019
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