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| Model Construction and Path Analysis of Green Technological Innovation Driven by Market Orientation |
| Wang Mingyue1,Li Yingming1,2,Zhang Hao1,Wang Hui1 |
| (1.School of Public Policy and Management, University of Chinese Academy of Sciences;2.Institute of Policy and Management, Chinese Academy of Sciences, Beijing 100190, China;) |
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Abstract Based on the analysis of the transformation of enterprise green technological innovation environment and driving forces, the basic element model of enterprise green technological innovation is constructed, and the connotation characteristics of the elements and the guidelines to be followed are given. Finally, the influence path of market orientation on enterprise green technological innovation is expounded. It is found that enterprise green technological innovation is a behavior under a system environment, aiming at maximizing system revenue, and market-oriented mechanism is an important medium for its driving force transformation. Breakthrough of basic knowledge, accumulation of social capital, market demand of products, innovation network of enterprises, consciousness of consumers, market access opportunity and government policy are important components of enterprise green technology innovation factor system. The basic factor model for constructing and optimizing enterprise green technology innovation must comply with the suitability criteria, dynamic criteria, intervention criteria and systemic guidelines. Releasing the supply and demand signals of green technological innovation elements, promoting the synergy of the elements, improving the allocation efficiency of elements and reducing the transaction cost of green technology innovation are the main paths for market-oriented enterprises to influence green technological innovation.
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Received: 21 January 2019
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