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| Empowerment: the Impact of Dual Internet Embeddedness on Women's Entrepreneurial Competence |
| Xiao Wei1,Li Chengyan1,Luo Jinlian2 |
| （1.Department of Human Resource Management, Shanghai Normal University, Shanghai 200234, China; 2.School of Economic and Management, Tongji University, Shanghai 200092, China） |
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Abstract Based on the perspective of internet embeddedness, this study constructs and validates the mechanism model of the impact of dual internet embeddedness on women's entrepreneurial competence. The results show that: ① internet embedding is the key variable of women's internet entrepreneurship, but internet embedding does not necessarily lead to the improvement of women's entrepreneurial competence. Internet community embedding significantly promotes women's entrepreneurial competence, while internet media embedding has a negative impact; ② inter-group conditions play a mediating role in the relationship between the dual internet embeddedness and entrepreneurial competence; ③ the empowerment of internet has different effects on different female entrepreneurs. Network face consciousness positively adjusts the direct relationship between internet double embeddedness and internal group conditions, and further adjusts the indirect relationship between internet double embeddedness and entrepreneurial competence. The higher the network face awareness, the stronger the mediating effect of internal group conditions.
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Received: 13 March 2019
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