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| The Relationships Research among Bricolage、Opportunity Exploitation and Start-Ups' Entrepreneurship Performance |
| Wang Zhaoqun,Hu Haiqing,Zhang Lang |
| (School of Economics and Management, Xi'an University of Technology, Xi'an 710054,China) |
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Abstract For new and weak start-ups, entrepreneurial bricolage is not only a forced choice at the level of corporate behavior, but also a subtle change to an active decision at the strategic level of the enterprise. Opportunity development becomes a key part of the "logic-behavior-result" in the hot issue of entrepreneurial bricolage how to help start-ups promote entrepreneurial performance. This paper explores the mechanism of bricolage decision logic on entrepreneurial performance from the perspective of opportunity exploitation. The empirical results show that balanced opportunity exploitation and innovative opportunity exploitation have some mediating effects in the relationship between bricolage and entrepreneurial performance. However, compared to innovative opportunity exploitation, the combination of bricolage and balanced opportunity exploitation is conducive to higher entrepreneurial performance. These findings have guiding significance for new ventures choice to decision-making and opportunity exploitation.
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Received: 05 March 2019
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