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| The Relationship between Innovation Search Embeddedness of Customers and Suppliers,R&D Investment and Firm Performance |
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Abstract Synthesizing innovation search and innovation network theories, the author puts forward a new concept, innovation search embeddedness. The study analyzed the impact of innovation search embeddedness of customers and suppliers on the relationship between R&D investment and firm performance from knowledge demand and supply perspective.Through the empirical analysis with the samples of Chinese list firms in electronic information manufacturing industry from 2012-2015,the result indicated that R&D investment has a positive effect on firm performance in hightech industries; innovation search embeddednessof customers negatively moderated the relationship between R&D investment and firm performance; the moderating effect of innovation search embedded of suppliers on the relationship between R&D investment and firm performance was a U shape.Firms should configure their innovation search embeddedness based on the type of search channels in order to maximize the support of innovation search strategies to innovation activities.
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