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Abstract This paper aims to explore the effect of family involvement on entrepreneurial orientation(EO) of family firms,and to examine the moderating role of environment munificence,institutional environment,and operating difficulty in this relationship using the data of family firms in eight provinces in China.First,we find that family generations,and family culture positively impact EO of family firms.Second,we also find that environmental munificence,and institutional environment intensify the effect of family generations,and family culture on EO of family firms,and operating difficulty intensify the effect of family culture on EO of family firms.This paper extends current understanding about antecedents of EO in family firms.
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| Fund:国家社会科学基金项目（15BGL015）；教育部人文社会科学重点研究基地重庆工商大学长江上游经济研究中心招标项目（1556006）；重庆市教委人文社会科学研究项目（15SKG107）；重庆高校创新团队建设计划项目（CXTDX201601027）；重庆工商大学长江上游经济研究中心（智库）团队项目（CJSYTD201706） |
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