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| Study on the Innovation and Growth Strategy of Coworking Space Business Model |
| Zhang Yuming1,2,3,Mao Jingyan1 |
| 1.School of Management,Shandong University; 2.Institute of Small and Medium Enterprises,Shandong University,Jinan 250100,China;3.China small and medium Micro Research Institute,Qilu Industry University,Jinan 250103, |
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Abstract Under the concept of "sharing economy + innovation and entrepreneurship",the rapid development of coworking space is closely related to its business model innovation.This article first studies coworking space by using the business model canvas which could describe the value logic.Analysis shows that in the business model innovation，compared coworking space business model with traditional real estate industry business model,the main innovation is the value proposition; in the business model growth strategy of coworking space,the value should be the development of platform and community,the customer interface should focus on hierarchy and openness,the business interface should improve personality and transboundary,the profit model should be diversification and light assets.On the basis of the theoretical analysis,this article chooses URwork as a case study,which is a typical enterprise of coworking space,thus provides a reference for further promoting the innovation and development of coworking space business model in China.
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Received: 26 June 2017
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Corresponding Authors:
Zhang Yuming
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