|
|
Study on the Innovation and Growth Strategy of Coworking Space Business Model |
Zhang Yuming1,2,3,Mao Jingyan1 |
1.School of Management,Shandong University; 2.Institute of Small and Medium Enterprises,Shandong University,Jinan 250100,China;3.China small and medium Micro Research Institute,Qilu Industry University,Jinan 250103, |
|
|
Abstract Under the concept of "sharing economy + innovation and entrepreneurship",the rapid development of coworking space is closely related to its business model innovation.This article first studies coworking space by using the business model canvas which could describe the value logic.Analysis shows that in the business model innovation,compared coworking space business model with traditional real estate industry business model,the main innovation is the value proposition; in the business model growth strategy of coworking space,the value should be the development of platform and community,the customer interface should focus on hierarchy and openness,the business interface should improve personality and transboundary,the profit model should be diversification and light assets.On the basis of the theoretical analysis,this article chooses URwork as a case study,which is a typical enterprise of coworking space,thus provides a reference for further promoting the innovation and development of coworking space business model in China.
|
Received: 26 June 2017
|
|
Corresponding Authors:
Zhang Yuming
|
|
|
|
[1]王佑镁,叶爱敏.从创客空间到众创空间:基于创新2.0的功能模型与服务路径[J].电化教育研究,2015(11):5-12.
[2]林祥,高山,刘晓玲.创客空间的基本类型、商业模式与理论价值[J].科学学研究,2016(6):923-929.
[3]徐广林,林贡钦.公众参与创新的社会网络:创客文化与创客空间[J].科学学与科学技术管理,2016(2):11-20.
[4]龚芳,欧阳红巍,易灿.基于共享经济的共享型办公空间商业模式研究[J].商场现代化,2017(1):247-248.
[5]郑志来.供给侧视角下共享经济与新型商业模式研究[J].经济问题探索,2016(6):15-20.
[6]吕本富,周军兰.共享经济的商业模式和创新前景分析[J].人民论坛·学术前沿,2016(7):88-95.
[7]BELLMAN R,CLARK C E,MALCOL D G,et al,On the construction of a multi-stage,multi-person business game [J].Operation Research,1957,5(4):469-503.
[8]JONES G M.Educators,electrons,and business model:a problem in synthesis[J].Accounting Review,1960(7):619-629.
[9]JOHNSON M,CHRISTENSEN C,KAGERMANN H.Reinventing your business model[J].Harvard Business Review,2008,86(12):50-59.
[10]汪寿阳,敖敬宁,乔晗,等.基于知识管理的商业模式冰山理论[J].管理评论,2015(6):3-10.
[11]AMIT R,ZOTT C.Value creation in e-business[J].Strategic Management Journal,2001(22):493-520.
[12]OSTERWALDER A.The business model ontology-a proposition in a design science approach [D].Lausanne:University de Lausanne,2004.
[13]MAGRETTA J.Why business models matter[J]Harvard Business Review,2002(5):86-92.
[14]OSTERWALDER A,PIGNEUR Y.Business model generation:a handbook for visionaries,Game changers,and challengers [M].Hoboken:John Wiley & Sons,2010.
[15]WATERS-LYNCH J,POTTS J.The social economy of coworking spaces:a focal point model of coordination[J].Review of Social Economy,2017(1):17.
[16]CABRAL V.Coworking:an analysis of coworking strategies for interaction and innovation[J].International journal of knowledge-based development.2016(7):357-377.
[17]SEOK,OCK YOUNG.A study of co-working space operation strategy:focused on operation elements analysis by AHP method[J].Asia-Pacific Journal of Business Venturing and Entrepreneurship,2015(10):157-165.
[18]GERDENITSCH CC.Coworking spaces:a source of social support for independent professionals[J].Frontiers in psychology,2016(7):581.
[19]BASHIR M,VERMA R.Why business model innovation is the new competitive advantage[J].IUP Journal of Business Strategy,2017,15(1):7-17.
[20]GUO H,SU Z,AHLSTROM D.Business model innovation:the effects of exploratory orientation,opportunity recognition,and entrepreneurial bricolage in an emerging economy[J].Asia Pacific Journal Of Management,2016,33(2):533-549.
[21]BATOCCHIOA,FERRAZ MINATOGAWA V,ANHOLON R.Proposal for a method for business model performance assessment:toward an experimentation tool for business model innovation[J].Journal of Technology Management & Innovation.January,2017,12(1):61-70.
[22]张永安,吴屹然.基于新视角的商业模式创新路径研究——以腾讯公司为例[J].经济体制改革,2015(5):151-157.
[23]刘建刚,钱玺娇.“互联网+”战略下企业技术创新与商业模式创新协同发展路径研究——以小米科技有限责任公司为案例[J].科技进步与对策,2016(1):88-94.
[24]刘蕙.菜鸟网络商业模式创新研究[J].商业研究,2017(1):19-26.
|
|
|
|