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| Research on Haier's Business Model Innovation Based on the Grounded Theory |
| Wang Shuilian1, Wang Jie2 |
| 1.School of Administration，Ocean University of China,Qingdao 266100,China；2.School of Business，Nankai University，Tianjin 300071，China |
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Abstract The arrival of Internet economic provide an opportunity for enterprise business model innovation.This paper uses the grounded theory research methods and selects Haier as the research object.According to the value proposition, the value source, the value production, the value exchange of business model innovation context and the cause and effect layer, strategic layer, action layer and support layer of the longitudinal structure, taking diversified business innovation platform as the core.It provides the reference to other companies in upward management of the uncertain environment, multiple value of platform polymerization, accumulation of the hidden resources.
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Received: 10 October 2016
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Corresponding Authors:
Wang Shuilian
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