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| The Effect of Psychological Distance on Investors' Willingness to Pay under the Crowd-funding Mode |
| Li Longyi ,Yang Qi |
| School of Economy and Commerce，South China University of Technology，Guangzhou 510006，China |
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Abstract Crowd-funding is a new financial way through internet,investors' willingness to pay for the project is affected by many factors. In this paper, we study the relationship between the time distance and the spatial distance to investors' willingness to pay from the perspective of investors' psychology, verify the difference between the level of interpretation and the psychological distance match for investors' willingness to pay by using level theory of interpretation. The research of this paper will extend the research perspective of the public to the field of investor's psychological behavior, which has positive practical significance.
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Received: 19 September 2016
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Corresponding Authors:
Li Longyi
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